Making a mark in the European FPGA market

Client

Achronix Semiconductor – a San Jose, California based start up building the world's fastest field programmable gate arrays (FPGAs)

Campaign objectives

Launch the company and its Speedster product range to the European market
Maintain Achronix’s visibility in the region (so as to drive awareness) and establish the company’s credibility/longevity

Campaign strategy/tactics

Prove Achronix has the necessary ingredients to succeed and counter expected scepticism with strong proof point
Launch press tour in London and Munich with Achronix’s founder/CEO
Follow up launch with a regular flow of European relevant news
Technical article programme elaborating on Achronix’s technology and its application
Pursuing speaker opportunities at appropriate European tradeshows and conferences

Results

Launch briefings with 22 journalists representing key publications in the UK, Germany, France and Nordics
Far reaching coverage giving Achronix a very strong platform on which to build
Momentum maintained via regular newslflow and placement of nine technical articles throughout Europe
Speaker slot at FPGA World events in Stockholm and Copenhagen