Whitepapers
Welcome to our whitepapers page, designed to pass on some of EML's thoughts
and know-how on a range of technology PR subjects. We will be regularly updating
this page with new whitepapers over the coming months, so watch this space!
Twitter - now what? (Apr, 2010)
The media is full of people talking about Twitter and social media. This whitepaper will look
at what you can get out of signing up to Twitter, how you should go about using it and what to look out for.
Why use a PR agency? (March, 2010)
Many businesses, particularly SMEs and start ups, often struggle with the
'do I really need it yet?' question when it comes to buying PR services.
This mini-whitepaper provides a short overview of the value PR agencies can bring to the table.
Getting PR bang for your trade show buck (Jan, 2010)
Many businesses struggle with the best way to include trade shows in a modern marketing communications plan.
This whitepaper provides a run-down of how B2B shows can be used, whether you are exhibiting or not,
to the most cost effective PR outcome.
Generating headline coverage: the potential of credible PR surveys (Nov, 2009)
So what should you know about surveying BEFORE undertaking one? This whitepaper
provides some tips to help you avoid common pitfalls and create a survey that
delivers results.
Who cares? – Asking tough questions is key to taking
your message to the nationals
(Oct, 2009)
Our latest whitepaper penned by Anu Ramani discusses the techniques and approach
needed to give technology announcements a better chance of getting national
coverage.
Understanding Asia: key to PR success (Sept,
2009)
Our latest whitepaper, penned by EML's Asia expert David Marsden, provides 10 top tips
designed to demystify the challenge of approaching PR campaigns in Asia.
Social media - observations and recommendations
(Aug, 2009)
In our first whitepaper we break down some of the key forms of social media
in order to provide some tips about how best to approach them.
